According to the NielsenWire’s latest report, baby boomers should be considered early technology adopters, similar to the 18-34 year old demographic age group.
The top 10 ranked sites that are used by baby boomers show similar online surfing habits, as the younger demographic. Top 10 sites for baby boomers are Google, Yahoo, Bing, Facebook, Microsoft, AOL, YouTube, Wikipedia, Ask, and Amazon. Note how similar these are to the top 10 sites for the 18-34 year old demographic group: Google, Yahoo, Facebook, Bing, YouTube, Microsoft, AOL, Fox Interactive, Apple, Wikipedia. Uncanny how similar these groups tastes have become, especially since the previous older demographic trends have shown slower technology adoption. That may have been true of those previous generations, but not of the baby boomers.
If you are a marketer that has normally targeted the 18-34 year old demographic because you thought that was the best demographic, think again, the baby boomers should not be overlooked for targeting your ad spend. Convince your companies that baby boomers should be a considered demographic to market your products/services to. These baby boomers have more cash and are more free to spend their cash, since they don’t have the same economy restrictions that have hit the younger demographic in the U.S.