Being a Digital Marketer myself, I am constantly evolving my marketing services to keep up with society’s lifestyle changes. Less than 2 years ago, my focus was primarily on online marketing for my clients and optimizing their websites to perform better in SEO, but now, as mobile and social media have changed the landscape of how businesses and consumers communicate with one another, I and my clients have had to learn how to use mobile and social media marketing to keep up with the target audiences preferences of communication. As marketers, our primary job is to communicate with our target audiences and with these new technologies, we now have better interactive opportunities that didn’t exist prior to these last couple of years.
As Digital Marketers, it’s our job to be able to understand target audiences and to not get stuck in our own marketing ruts, just because we know what has worked for us in the past as marketing channels. Don’t let changing techonologies put you “out-of-date” as a marketer or as a business.
Social media and mobile marketing have given us new channels to market to our target audiences and we should take advantage of these new technologies, since they give us more interactive and real-time communication channels, that were limited by prior technologies. These new channels are great ways to build thought-leadership for B2B businesses and get real-time data from consumers for B2C businesses. For example, B2B businesses and marketers, should check out LinkedIn.com for building direct communication through the Groups feature with potential clients and opening the communication with your industry. For B2C businesses and marketers, use Facebook to create excitement for your brand with consumers through contests and interactive polls.