According to a recent study on Pew Internet & American Life Project, only 10% of 59% of American adults use their mobile phones or laptops to check their social media status, such on Twitter and Facebook. This is a small in comparison to the buzz that everyone has been hearing in the media about social media usage.
The top reason for using cell phones and mobile devices (54%) in America, is for forwarding videos or photos to friends. Although more and more people now have smart phones, tablets, and laptops, a small percentage is using these devices to access social media on-the-go, which means it’s important to consider social media on mobile devices for the future, but be realistic and focus your marketing efforts and dollars on where your target audience is today.