Posts Tagged ‘Search’

SEO and How to Get Higher Traffic Rankings

Tuesday, August 19th, 2008

Search Engine Optimization (SEO) is the top buzz word on every online marketer’s mind right now, but what does it mean for your website and driving traffic to it?  SEO in short, is how you optimize your site to have higher rankings in Google’s Organic Search results, which appear to the left of the screen.  There are many techniques that you will have to consider to optimize your site, but if you don’t have a lot of money to hire an agency to help you with this process, one simple way that you can help your rankings, is to have as many links as possible from other sites pointed to your site; this is a guaranteed way to help boost your rankings. But how do you get your url placed on other sites? Try going to the top ComScore sites that accept urls from other websites, such as YouTube.

For example,  if you are trying to market a product to a consumer audience, consider creating a short video about how to use the product and place that video on MySpace, YouTube, and Veoh.   Make sure the video you create is fun and exciting to watch, otherwise, you won’t have anyone watching.  Don’t make the mistake that many others do, that assume just because you built it, people will watch it. Make sure to include your url in the video as a tagline at the bottom of the screen, so viewers can go to your site, once they are done watching the video.

By doing simple guerrilla marketing techniques as the video example, will help increase your traffic and boost your rankings in Google’s Search.

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Posted in Ashley Hart, guerrilla marketing, internet marketing, online marketing, Search, SEO | No Comments »

Monitor Your Competition with Online Tools

Friday, August 1st, 2008

One of the more important tasks that you must incorporate into your online business plan is monitoring your competitor.  It’s easy to do and there are many online tools that let you review your competitors keywords through online services.

Check out KeywordSpy.com and SpyFu.com.  Both of these services will help you review your competitors organic and paid keywords by simply typing in your competitor’s domain. If that doesn’t work, try typing in search keywords that you think your target market finds your services online.  The keywords that you type in should bring up a string of related keywords that you can use to help drive more traffic to your site and to see who else is using similar keywords.

Also, try Alexa.com to see how your competitor ranks against you in traffic.

Keep in mind, that if you can see how your competitor’s traffic is being monitored, they most likely are monitoring you as well.

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Posted in internet marketing, Media Buying, online marketing, Search, SEO | No Comments »

How the Economy affects your Online Marketing Stategy

Tuesday, July 1st, 2008

Online marketing has been a cheap and effective solution comparatively to traditional media for advertisers with small budgets. The baseline for online marketing choices for advertisers have been search marketing through Google and Yahoo, display advertising through Advertising.com, and affiliate marketing through LinkShare and Commission Junction. Now, these cheap solutions are being affected by the economy, due to advertisers of all sizes looking for economical ways to maximize their ROIs because of softer sales, which causes high biddng wars in Search and increases in CPM and CPA costs for prime display advertising space.

As the U.S.  economy worsens, big budget advertisers that have used multi-channels for their marketing strategies will be forced to cut their budgets and limit their marketing channels, which makes online marketing a more attractive solution to traditional outlets. So, what can you do as a Marketer with a limited budget competing with the Big Boys?  Try alternative advertising services to the baselines.  For example, advertising networks, such as AdOnNetwork represent some of the Top ComScore sites and offer cheap remnant ad spaces for a 1/3 of the price.

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Posted in Ashley Hart, brand marketing, entrepreneurs, internet marketing, Media Buying, New marketers, online marketing, Search | No Comments »

To brand advertise on Facebook or not, that is the question

Tuesday, May 6th, 2008

I recently had a website owner ask me about advertising on Facebook, whether the campaign that they were running should continue. They had done some minimal testing at Facebook themselves and received a lot of impressions, but very little clicks. They thought that they should continue, since they were exposing their brand name to the members of Facebook, so it was worth it to them to let people know who they were, especially since they weren’t paying for it, since it was a CPC campaign. My simple question to them was, “What is your advertising goal?” They replied, “…to get traffic.” Well, then my answer is, stop advertising with Facebook because it is not going to help you get traffic, if you’re not getting any or low clicks. You would think that marketers would know this, but don’t assume.

Many marketers believe by running ads with no click-through helps with exposing the brand name. Be careful of those marketers because they are not looking out for your best interests. Your goal is to get traffic to your site. Remember that.

People don’t run ads on Google to only expose their brands, they want traffic to their sites, so work on the premise with any high-trafficked site…don’t just run ads on Facebook with the expectations that by exposing your brand that people are paying attention. If people are paying attention, then they will click on your ads, which will help with your brand marketing efforts. Yes, it is true, that you will receive free advertising on Facebook, but is it worth it, if no one is coming to your site? No, so why do it?

Think about your goals. If you are a web owner and want traffic to your site, go to where you will find the best click-through with the best conversions at your site. By running ads with no click-through is a waste of money and time. It does not brand your company to have no one clicking on your ads. Clicks mean that Internet users are interested in what you are offering and by the interest, helps establishes your brand.

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Posted in brand marketing, internet marketing, Media Buying, online marketing, Search | No Comments »