Posts Tagged ‘ppc’

Inbound Marketing Budgets Increase for 2010

Tuesday, May 4th, 2010

According to the ‘State of Inbound Marketing Report’ reported by HubSpot, inbound marketing is increasing at the expense of outbound marketing for 2010. Social Media, PPC, Organic SEO, and blogs, all part of the online media mix, seem to be increasing in value for lead generation for marketers more so, due to the increased success of the inbound marketing programs.  Unfortunately, offline outbound marketing programs, which constitute trade shows, telemarketing, and direct mail are decreasing in budgets, due to the successes of online marketing generating quantifiable leads.

For 2010, outbound marketing budget expectations will be decreasing from 29% to 24%, but inbound marketing will be increasing from 38% to 34%.  This is an important shift for lead generation channels, since the change marks a strong shift to online from offline.  To see what works best for your marketing strategies, make sure that before you run out and spend a lot of money on social media and the other outbound marketing programs, make sure that your target audience is there and test each channel, before making a large investment.

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Posted in online marketing, SEO | No Comments »

Yahoo – Google Deal, what does it mean for your Search strategy?

Wednesday, June 18th, 2008

Now that the Yahoo – Google deal has been done, how does this affect your Search strategy? Is it better or worse? For Yahoo it’s good, for you as the advertiser, it limits your choices on pricing for Search, which is bad.

Now, that Google will be serving their search ads on Yahoo, that limits the amount of advertising choices, which ultimately means that Search pricing for your keywords are going to go up. Also, the advertiser will have to deal with higher online search budgets, since it won’t be offset, by running ads on Yahoo and Google separately. Traditionally Yahoo’s keyword search term pricing has been lower than Google’s, so now that Google will be running the show, there will be no choices to separate the Search campaigns in other platforms for reducing pricing. So, what about MSN?

MSN’s search has been no match for Yahoo or Google in the past, but maybe with this new partnership deal, will step up MSN’s effort to be a real player in Search and as an alternative for online advertisers. We will have to wait and see.

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Posted in brand marketing, internet marketing, Media Buying, online marketing, Search | No Comments »

To brand advertise on Facebook or not, that is the question

Tuesday, May 6th, 2008

I recently had a website owner ask me about advertising on Facebook, whether the campaign that they were running should continue. They had done some minimal testing at Facebook themselves and received a lot of impressions, but very little clicks. They thought that they should continue, since they were exposing their brand name to the members of Facebook, so it was worth it to them to let people know who they were, especially since they weren’t paying for it, since it was a CPC campaign. My simple question to them was, “What is your advertising goal?” They replied, “…to get traffic.” Well, then my answer is, stop advertising with Facebook because it is not going to help you get traffic, if you’re not getting any or low clicks. You would think that marketers would know this, but don’t assume.

Many marketers believe by running ads with no click-through helps with exposing the brand name. Be careful of those marketers because they are not looking out for your best interests. Your goal is to get traffic to your site. Remember that.

People don’t run ads on Google to only expose their brands, they want traffic to their sites, so work on the premise with any high-trafficked site…don’t just run ads on Facebook with the expectations that by exposing your brand that people are paying attention. If people are paying attention, then they will click on your ads, which will help with your brand marketing efforts. Yes, it is true, that you will receive free advertising on Facebook, but is it worth it, if no one is coming to your site? No, so why do it?

Think about your goals. If you are a web owner and want traffic to your site, go to where you will find the best click-through with the best conversions at your site. By running ads with no click-through is a waste of money and time. It does not brand your company to have no one clicking on your ads. Clicks mean that Internet users are interested in what you are offering and by the interest, helps establishes your brand.

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Posted in brand marketing, internet marketing, Media Buying, online marketing, Search | No Comments »