There’s been a lot of noise about Twitter today, but what good is it for online marketers? For B2C marketers, Twitter can be a powerful lead generation marketing tool, which can send out real-time information to Twitter ‘followers’. For example, an eCommerce site can send out last minute sale information via ‘tweets’ to move inventory quickly on limited items. By sending out a ‘tweet’ to followers on a 24-hour sale, can increase traffic to a site tenfold.