Marketing is not easy, especially in this economy, so if you’re an eCommerce site that has specialized in carrying higher-priced luxury goods, what can you do to not lose your existing customers and attract new customers, since everyone is cutting back? Try, introducing lower-priced goods, as the airlines do with their customer seating in coach. If you’ve haven’t flown in the past 2 years, check out any of the airlines’ sites and see how they are offering more seating prices of different levels in coach, so that they can keep their margins and acquire new customers that they normally wouldn’t have attracted without diminishing their brand efforts.
By offering more goods options that have different price points, you’ll be able to keep your high-priced luxury item lines and introduce lower priced items without hurting the brand.