Take a look at the homepage of Facebook Games Applications page and you will see at a minimum,6 Zynga games with the most users and popularity, which is everything to being promoted through Facebook.

Here’s why consumers are playing more at Facebook, rather than seeking out games through old traditional channels:

1. Consumers are already in their ‘downtime’ when they are at Facebook, so an option to play a game directly from this portal is much more likely, than seeking out another site

2. ‘Real Offline Friends’, not pseudo MySpace ‘Online Friends’ challenge each other in the games, so it’s more fun to compete with one another
3. The games are short and don’t take much effort
4. Other games are promoted, after a game is completed, so it encourages the player to continue to play at Facebook, rather than seek outside of Facebook alternative games

So, how do traditional online gaming publishers compete? Build a FB application and use it as a channel to drive traffic back to your site. Cross-promote the other games to the database of players, so that they will invite their friends to come and join. Do this now, before it’s not too late!