It looks like social networks and blogs are not a fad, as many would have you believe. According to a recent study by Nielsen, 80% of online usage by active Internet consumers is spent on social networks and blogs, such as Facebook and Twitter. 48% of online consumers responded to a retailer’s offer through social networks and more than 60% of active Internet users did their research on a Social Network to learn more about a product and/or brand.
If you’re a Marketer that is not seriously considering a part of your marketing budget to Social Network marketing, you may want to re-think your strategy based on these latest social network findings.