You’re getting tons of customers to your site, but you’re losing them just as fast as you are getting them, so what do you do? Don’t expect that just because you built it, they should stay. Building a good customer retention program is as important as creating a good customer acquisition program. Email marketing is a good and simple way to keep your customers informed with new items at your site, community happenings, announcements and making sure that your user base returns to the site. Here are some tips on what you can do to build a good email campaign:
1. Segment the Database – Do not send a mass email to all of the database. This will surely have a lot of opt-outs or low click through rate back to the site. Separate the database mailings by how you want to market to the user base, such as creating emails tarrgeted to either region, gender, age, or work title. Learn and understand what your customers want and mail to them accordingly.
2. Test Email Campaigns – Test different headlines, subject lines, graphics and body text to see what performs better. Test, test, test!
3. Email Blasts & Newsletters – Try sending weekly email blasts with specific product or service offerings to your segmented database. Send monthly newsletters that contain content that is more general and can appeal to a larger audience than the segmented email blasts. Monthly newsletters can contain content, such as news, third-party offerings, community happenings, and Refer-a-Friend programs. Make sure to be consistent about the newsletters delivery schedule to keep consistency. This will help build brand-equity of the company site.
4. Do Not Send Too Many Emails In A Short Period – This is a big no-no. The more emails that are sent in a short period will surely tire the customer base and ensure that your campaigns will be opt-out with more frequency. Think about how many emails do you get…what are the ones that you opt-out of?
For more information or help on your email marketing campaigns, please contact Ashley Hart on the ‘Contact Us’ tab of the homepage of www.AshleyHartMarketing.com