You’ve landed the client, signed the contracts, now what? Being a great Marketing Consultant is not only about creating brilliant marketing strategies or creating effective marketing programs that elevates your client’s brand or lead generation efforts, it’s also about becoming their business ‘ best friend’, their confidante, their ally. Building trust with a client is the key factor that will separate the good from the great. Be prepared to be their for your client 24/7, listening to your client, even if it means that you have to be their therapist, and most importantly, respond back to your clients, don’t wait until the next day.
Posts Tagged ‘Marketing Consultant’
How to be a Great Marketing Consultant to Your Client
Thursday, January 12th, 2012How To Choose a Marketer For Online and Offline
Monday, September 12th, 2011When hiring either a full-time Marketer or Consultant to help grow your business, look to their past successes, but also consider what types of expertise they have. It’s hard to judge Marketers solely on their successes, since many specialize in different channels of marketing and industry. Be wary of any Marketer that says that they can do it all, no marketer can. All marketers have specific specialities because there are so many channels to choose from and it’s hard to do them all. Review a Marketer’s channel experience, if it has been more focused towards the B2C or B2B industries. Most Marketers do prefer one over the other, since B2C marketing tends to focus more on short-term promotionals and B2B tends to focus more on content-driven campaigns (i.e. white papers, case studies, webinars). In the long run, Marketers that choose one type of industry tend to stay with that industry because they are good at driving brand-awareness and traffic to those industries.
Lastly, review if the Marketer is hands-on with their campaigns or have focused more on developing overall strategy. Marketers that have focused on strategy are great in larger organizations that can support their marketing efforts, but rarely do well in Start-ups or mid-level growth companies because they become frustrated by lack of resources. If your company is a small company, try and find a Marketer that has strategy experience, but has executed their campaigns, as well.