The March 2010 Harris Poll showed that 35% of consumers chose not to buy from a company because they thought the company’s brand advertisements were distasteful. 28% of consumers decided not to buy because they disliked the spokesperson for the brand and 27% of consumers chose not to buy from the company because they didn’t like the program/event the company’s brand was sponsoring.
Overall, be careful when selecting the advertisements, programs, events and spokespeople that your company’s brand will be associated with, it can have detrimental consequences to the way your brand will be perceived and ultimately hurt your marketing ROI.