If you are a B2B marketer, you know the rising costs on Google Search is making it tougher on your bottom-line ROI numbers. To reduce your costs and to stay within your marketing budget, check out Google Base. Google Base is currently in beta, but it’s a great product to test out, since it’s free to list your products and services and you can link it to a store easily for processing purchases. Google Base makes it easier for consumers to find products and services from B2B marketers that are more relevant to their searches.
Also, check out HowStuffWorks.com, if you are a marketer with products that need demonstrations. HowStuffWorks.com can create customized pages for marketers that want to brand their products and services in a non-traditional way to their target markets. The How Stuff team will maintain the page for you with their own editorial content, which is relevant to the products and services that you are marketing.