There’s been a lot of hype lately surrounding Social Media Networks, such as Facebook and LinkedIn, that these 3.0 portals should be the primary channels for online marketers that are budget challenged. Marketers are having a tough decision choosing, which marketing channels should they start with, when their resources and budgets are limited, but stick with the following ‘rule of thumb’, know who and where your online target audience is.
Is your target audience actively engaging on social media networks, such as Facebook and/or LinkedIn? If yes, then you have made a case to try some moderate testing on the Social Networks, but if no, don’t get caught in the hype! Traditional online marketing is still alive and kicking, as shown today in ComScore’s latest reports that Yahoo and Google still have more traffic than Facebook.
If you know where your target audience is, then that should dictate how to focus your energies for marketing channels.