So, what is SEO and why should I do it? Simply, SEO (Search Engine Optimization) is the technique on how well you optimize your site to appear in the Natural/Organic search listings on Google, which in case you didn’t know, it’s the listings that appear on the left-side of the page.
It is important to learn how and to optimize your site for SEO for a few reasons:
1. SEO helps to reduce your costs for paying for advertising in Google or in other search engines. If you are coming up for free in the natural search listings for the keywords that best describe your business or service, why would you pay for advertising?
2. SEO helps you to understand how to position your site to your intended audience. You are forced to think about what keywords are significant and to apply it to your business description.
3. If you have a low budget and you are getting positioned well in certain keyword phrases, but not others, then you can concentrate your paid online advertising on the keywords that you are not doing well in for appearing in the organic search.
A simple way to optimize your site, is pay attention to the page title. When Google or other search engines crawl your site to list it, the search engines refer to the page title to help place it in the listings. So make sure, that whatever you think are the most important keyword phrases appears in your page title.
Good luck!