SEO, for all the newbies out there, is the organic listings that appear on the left-side of Google’s search results. It is free to appear in Google’s organic listings, which is how 75% of online users will find content. Also, 85% of Google Search users tend to click on organic listings compared to paid advertising links that appear at either the top or right-side of Google’s results. Although free to appear, it is not easy to get your website listed on the first page of the organic search, which is primarily where you want to appear, since most people tend not to go past the 1st page of the listings. So, how do you begin to make your site SEO-friendly?

Start with the title of the web pages. Name the title tags with 3-4 keywords that are relevant to the information on the page.  Next, make sure that your information on the web pages are specific to the keywords.  Lastly, get as many external links that go to your website.  The more links you have, the more it will help in the popularity of your site, which will drive your site up in the rankings of the organic search.

Also, check out HowStuffWorks.com, if you are a marketer with products that need demonstrations. HowStuffWorks.com can create customized pages for marketers that want to brand their products and services in a non-traditional way to their target markets.  The How Stuff team will maintain the page for you with their own editorial content, which is relevant to the products and services that you are marketing.