Develop an online marketing plan with Search Engine Optimization (SEO) as your starting point, comparatively to other lead generation channels, such as Search Engine Marketing (SEM), affiliate marketing, email marketing or media buys.
SEO, for all the newbies out there, is the organic listings that appear on the left-side of Google’s search results. It is free to appear in Google’s organic listings, which is how 75% of online users will find content. Also, 85% of Google Search users tend to click on organic listings compared to paid advertising links that appear at either the top or right-side of Google’s results. Although free to appear, it is not easy to get your website listed on the first page of the organic search, which is primarily where you want to appear, since most people tend not to go past the 1st page of the listings. So, how do you begin to make your site SEO-friendly?
Start with the title of the web pages. Name the title tags with 3-4 keywords that are relevant to the information on the page. Next, make sure that your information on the web pages are specific to the keywords. Lastly, get as many external links that go to your website. The more links you have, the more it will help in the popularity of your site, which will drive your site up in the rankings of the organic search.