Being a Digital Marketer is not easy and constantly evolving with the addition of new websites trying to vye for your marketing dollars. Stick with what you know that works for your lead generation target goals and don’t get caught up in the hype, but test the new marketing channels with $1,000-$5,000, so you don’t lose out on any potential new lead gen goldmines. For example, Google +, although many critics are calling it a dud, may help for companies looking to improve their SEO by building a brand page within Google +. The Google + Brand pages are integrated with Google Search and will help company ranking in organic, thus helping to generate new targeted leads.