Internet Marketing Advice Blog » for online marketers http://ashleyhartmarketing.com/marketingblog Web Internet Marketing Tips for Small Business Thu, 12 Jan 2012 15:31:24 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 What Facebook’s Open Graph Means to Marketers http://ashleyhartmarketing.com/marketingblog/2010/04/28/what-facebooks-open-graph-means-to-marketers/% http://ashleyhartmarketing.com/marketingblog/2010/04/28/what-facebooks-open-graph-means-to-marketers/%#comments Wed, 28 Apr 2010 18:00:39 +0000 ashleyh4 http://ashleyhartmarketing.com/marketingblog/?p=46 Facebook introduced Open Graph at the F8 Conference last week, which will extend Facebook’s platform to any third-party publisher online. So, what does this mean for marketers? 

For the Publishing Marketer, this will allow you to tap into Facebook’s 500+ million users without having to have a Facebook branded Fan Page. By using the Facebook API, will allow publishers to enhance the user’s experience at their site with social functionality.  How?  Publisher’s will now be able to place the Facebook toolbar at the bottom of a site page, which will offer a social experience with the popular ’Like’ button, friend’s list info and chat.

Marketers that advertise their products/services or Fan Pages on Facebook  will eventually have better ad targeting, since the Open Graph will allow for Facebook to gather new user data on preferences and behaviors, thus making better for targeted ads for marketers.

]]> http://ashleyhartmarketing.com/marketingblog/2010/04/28/what-facebooks-open-graph-means-to-marketers/%/feed 0 Using Social Media Twitter for Lead Generation http://ashleyhartmarketing.com/marketingblog/2009/05/04/using-social-media-twitter-for-lead-generation/% http://ashleyhartmarketing.com/marketingblog/2009/05/04/using-social-media-twitter-for-lead-generation/%#comments Mon, 04 May 2009 19:17:25 +0000 ashleyh4 http://ashleyhartmarketing.com/marketingblog/?p=24 There’s been a lot of noise about Twitter today, but what good is it for online marketers? For B2C marketers, Twitter can be a powerful lead generation marketing tool, which can send out real-time information to Twitter ‘followers’. For example, an eCommerce site can send out last minute sale information via ‘tweets’ to move inventory quickly on limited items. By sending out a ‘tweet’ to followers on a 24-hour sale, can increase traffic to a site tenfold.

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