Facebook introduced Open Graph at the F8 Conference last week, which will extend Facebook’s platform to any third-party publisher online. So, what does this mean for marketers?
For the Publishing Marketer, this will allow you to tap into Facebook’s 500+ million users without having to have a Facebook branded Fan Page. By using the Facebook API, will allow publishers to enhance the user’s experience at their site with social functionality. How? Publisher’s will now be able to place the Facebook toolbar at the bottom of a site page, which will offer a social experience with the popular ’Like’ button, friend’s list info and chat.
Marketers that advertise their products/services or Fan Pages on Facebook will eventually have better ad targeting, since the Open Graph will allow for Facebook to gather new user data on preferences and behaviors, thus making better for targeted ads for marketers.