You’ve landed the client, signed the contracts, now what? Being a great Marketing Consultant is not only about creating brilliant marketing strategies or creating effective marketing programs that elevates your client’s brand or lead generation efforts, it’s also about becoming their business ‘ best friend’, their confidante, their ally. Building trust with a client is the key factor that will separate the good from the great. Be prepared to be their for your client 24/7, listening to your client, even if it means that you have to be their therapist, and most importantly, respond back to your clients, don’t wait until the next day.