Internet Marketing Advice Blog » celebrity endorsement rules for online http://ashleyhartmarketing.com/marketingblog Web Internet Marketing Tips for Small Business Tue, 24 Apr 2012 13:29:37 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 New FTC rules for Marketers & Advertisers http://ashleyhartmarketing.com/marketingblog/2009/12/01/new-ftc-rules-for-marketers-advertisers/% http://ashleyhartmarketing.com/marketingblog/2009/12/01/new-ftc-rules-for-marketers-advertisers/%#comments Tue, 01 Dec 2009 19:48:16 +0000 ashleyh4 http://ashleyhartmarketing.com/marketingblog/?p=40 Starting today, new FTC policies can effect your marketing strategy to use celebrity endorsements or social media, such as blogs, for promoting branded items. New policies require that marketers and advertisers can no longer use the provisional statement, ‘results are not typical’ in celebrity endorsements or social media, which used to allow marketers a blanket protection from consumers that tried to complain or sue for misleading advertisements from products. Advertisers must now state what consumers can ‘generally expect’ in product results.

Regarding social media, bloggers will be affected, since they must openly disclose in their postings for ‘any material connection’ they have to an advertiser they are blogging about, which pays them a fee for the blog or given a free item for endorsing the product.

There will be an $11,000 charge for each time an organization does not comply with the new FTC policy, whether it’s the advertiser, blog, or marketer.

To stay in FTC compliance, check out this link from BzzAgent http://about.bzzagent.com/word-of-mouth/socialcompliance

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