Internet Marketing Advice Blog » brand marketing

Your Company’s Brand May Be Why Consumers Don’t Buy

ashleyh4 — Thu, 08 Apr 2010 12:42:38 +0000

The March 2010 Harris Poll showed that 35% of consumers chose not to buy from a company because they thought the company’s brand advertisements were distasteful. 28% of consumers decided not to buy because they disliked the spokesperson for the brand and 27% of consumers chose not to buy from the company because they didn’t like the program/event the company’s brand was sponsoring.

Overall, be careful when selecting the advertisements, programs, events and spokespeople that your company’s brand will be associated with, it can have detrimental consequences to the way your brand will be perceived and ultimately hurt your marketing ROI.

eCommerce Sites Keep Online Customers and Gain New Ones with Offering Lower-Priced Product Goods

ashleyh4 — Mon, 06 Jul 2009 16:51:44 +0000

Marketing is not easy, especially in this economy, so if you’re an eCommerce site that has specialized in carrying higher-priced luxury goods, what can you do to not lose your existing customers and attract new customers, since everyone is cutting back? Try, introducing lower-priced goods, as the airlines do with their customer seating in coach. If you’ve haven’t flown in the past 2 years, check out any of the airlines’ sites and see how they are offering more seating prices of different levels in coach, so that they can keep their margins and acquire new customers that they normally wouldn’t have attracted without diminishing their brand efforts.

By offering more goods options that have different price points, you’ll be able to keep your high-priced luxury item lines and introduce lower priced items without hurting the brand.

Practice Inside Out Marketing for the Company

ashleyh4 — Tue, 05 May 2009 14:26:15 +0000

Inside Out Marketing is how a company and brand starts from marketing from within itself and how it is reflected to the external. Many companies make the mistake of not decisively stating who and what the core values of the company are, which confuses how the employees view the company, which results in inconsistent brand marketing practices to the target audience. By having inconsistent brand marketing practices, can cause long-lasting damage to a company, its morale and ultimately the brand equity.

Take a look at Apple, one of the best brand marketers of the 21st century. Review how Apple has consistent messages, not only in their marketing collateral, but also in the people that work at their retail stores. The messaging is quite clear that the employees drink the Koolade.

Angstz.com – New Social Networking Advice Site

ashleyh4 — Wed, 03 Sep 2008 13:19:21 +0000

Angstz.com is a new social networking advice site for ages 18 and up. What makes Angstz.com unique in the social networking space is its ability to target its membership with brand advertising. Angstz.com allows advertisers to run advertising targeted by Member Profile interests. The interests are divided by Advice Channels, which include Travel, Fitness, Gaming, Relationships, Business, Colleges, Jobs, Politics, Religion, and many others.

Angstz.com has found a way to target its users that Facebook.com, and MySpace.com have not been able to do with their own membership base, target based on interests.

Advertisers have a choice of either traditional banner advertisements or branding the entire Advice channels at AngstZ. Angstz.com is currently in public beta and advertisers can get reduce pricing, while the site is in beta.

Go to http://angstz.com.

What is the difference between marketing to Generation X and Y?

ashleyh4 — Mon, 02 Jun 2008 20:48:34 +0000

Many marketers think that there are no differences to marketing to the Generation X and Y demographics online, but there are tremendous differences that you must consider, if you attempt to market to either one of these groups. Keep in mind that these generations were born at different times of the web explosion, which has affected the way that they look at how advertising messages pertain to them.

Generation X refers to the generation that was born between 1965 and 1984; Generation Y refers to the generation that was born between 1985 to present. Generation X grew up during the time of Atari to the launch of the Web, unlike Generation Y, which never knew what it was like not to have the Internet as being a part of their life. Immediate access to news, entertainment, speaking to friends through social networks are second nature to Generation Y, unlike Generation X, which is a much more fragmented group, and still relies on print, as well as, online when it comes to social interaction and information access.

When trying to decide on marketing to Generation X, not only should you consider marketing narrowly, consider marketing broadly to this generation, since it is hard to pinpoint where most of this generation can be found. In terms of finding Generation Y, consider targeting your online campaigns narrowly to where this generation spends most of their time… on Social Networking, Gaming, and Environmental sites. Why Environmental? Generation Y has grown up being much more environmentally aware than the previous generations and are big activists, when it comes to participating in causes. If you need proof of it, check out Facebook’s Groups – ‘Causes’ section. The Causes section are some of the largest groups on the web. The participation is outstanding for such an young generation.

Make sure, when you do start putting together your marketing strategy, that you ‘not market’ to Generation Y…they can smell an unsympathetic campaign a mile away and will cause your brand-identity to suffer; unlike Generation X, which is more tolerant of marketing efforts to them. Generation X will gladly accept marketing messaging, as long as it pertains to them.

To brand advertise on Facebook or not, that is the question

ashleyh4 — Tue, 06 May 2008 14:42:28 +0000

I recently had a website owner ask me about advertising on Facebook, whether the campaign that they were running should continue. They had done some minimal testing at Facebook themselves and received a lot of impressions, but very little clicks. They thought that they should continue, since they were exposing their brand name to the members of Facebook, so it was worth it to them to let people know who they were, especially since they weren’t paying for it, since it was a CPC campaign. My simple question to them was, “What is your advertising goal?” They replied, “…to get traffic.” Well, then my answer is, stop advertising with Facebook because it is not going to help you get traffic, if you’re not getting any or low clicks. You would think that marketers would know this, but don’t assume.

Many marketers believe by running ads with no click-through helps with exposing the brand name. Be careful of those marketers because they are not looking out for your best interests. Your goal is to get traffic to your site. Remember that.

People don’t run ads on Google to only expose their brands, they want traffic to their sites, so work on the premise with any high-trafficked site…don’t just run ads on Facebook with the expectations that by exposing your brand that people are paying attention. If people are paying attention, then they will click on your ads, which will help with your brand marketing efforts. Yes, it is true, that you will receive free advertising on Facebook, but is it worth it, if no one is coming to your site? No, so why do it?

Think about your goals. If you are a web owner and want traffic to your site, go to where you will find the best click-through with the best conversions at your site. By running ads with no click-through is a waste of money and time. It does not brand your company to have no one clicking on your ads. Clicks mean that Internet users are interested in what you are offering and by the interest, helps establishes your brand.