Posts Tagged ‘B2B marketing’

How to Get New Leads Using B2B Social Networking Site, LinkedIn

Thursday, September 10th, 2009

Need to market your site to business prospects or looking in general for new business leads? Check out LinkedIn.com LinkedIn is a great business social networking site and currently has no restrictions on making contact with anyone that is listed in their directory. LinkedIn is the largest of the business social networking sites and the oldest, which means it contains the largest U.S. business database.

LinkedIn is free to use and can be used to hire new talent, connect with businesses or to market your business services. Recently, LinkedIn launched a new advertising component to their network that now allows businesses to market by targeting ads by titles, regions, and companies. Use LinkedIn now, before they start charging premiums for using the site.

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Posted in online marketing | No Comments »

B2B Marketing Secrets on Google

Tuesday, July 15th, 2008

If you are a B2B marketer, you know the rising costs on Google Search is making it tougher on your bottom-line ROI numbers.  To reduce your costs and to stay within your marketing budget, check out Google Base.  Google Base is currently in beta, but it’s a great product to test out, since it’s free to list your products and services and you can link it to a store easily for processing purchases.  Google Base makes it easier for consumers to find products and services from B2B marketers that are more relevant to their searches.

Also, check out HowStuffWorks.com, if you are a marketer with products that need demonstrations. HowStuffWorks.com can create customized pages for marketers that want to brand their products and services in a non-traditional way to their target markets.  The How Stuff team will maintain the page for you with their own editorial content, which is relevant to the products and services that you are marketing.

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Posted in Ashley Hart, Media Buying, New marketers, Search, brand marketing, entrepreneurs, internet marketing, online marketing | No Comments »