Online marketing has been a cheap and effective solution comparatively to traditional media for advertisers with small budgets. The baseline for online marketing choices for advertisers have been search marketing through Google and Yahoo, display advertising through Advertising.com, and affiliate marketing through LinkShare and Commission Junction. Now, these cheap solutions are being affected by the economy, due to advertisers of all sizes looking for economical ways to maximize their ROIs because of softer sales, which causes high biddng wars in Search and increases in CPM and CPA costs for prime display advertising space.
As the U.S. economy worsens, big budget advertisers that have used multi-channels for their marketing strategies will be forced to cut their budgets and limit their marketing channels, which makes online marketing a more attractive solution to traditional outlets. So, what can you do as a Marketer with a limited budget competing with the Big Boys? Try alternative advertising services to the baselines. For example, advertising networks, such as AdOnNetwork represent some of the Top ComScore sites and offer cheap remnant ad spaces for a 1/3 of the price.