Archive for the ‘online marketing’ Category
Tuesday, February 1st, 2011
Being a Digital Marketer myself, I am constantly evolving my marketing services to keep up with society’s lifestyle changes. Less than 2 years ago, my focus was primarily on online marketing for my clients and optimizing their websites to perform better in SEO, but now, as mobile and social media have changed the landscape of how businesses and consumers communicate with one another, I and my clients have had to learn how to use mobile and social media marketing to keep up with the target audiences preferences of communication. As marketers, our primary job is to communicate with our target audiences and with these new technologies, we now have better interactive opportunities that didn’t exist prior to these last couple of years.
As Digital Marketers, it’s our job to be able to understand target audiences and to not get stuck in our own marketing ruts, just because we know what has worked for us in the past as marketing channels. Don’t let changing techonologies put you “out-of-date” as a marketer or as a business.
Social media and mobile marketing have given us new channels to market to our target audiences and we should take advantage of these new technologies, since they give us more interactive and real-time communication channels, that were limited by prior technologies. These new channels are great ways to build thought-leadership for B2B businesses and get real-time data from consumers for B2C businesses. For example, B2B businesses and marketers, should check out LinkedIn.com for building direct communication through the Groups feature with potential clients and opening the communication with your industry. For B2C businesses and marketers, use Facebook to create excitement for your brand with consumers through contests and interactive polls.
Tags: digital marketers, Facebook, LinkedIn, marketing services, mobile marketing, online marketing, social media marketing
Posted in online marketing | No Comments »
Thursday, December 2nd, 2010
It’s the holiday season, which is a great time to create unique Christmas promotional campaigns that can increase your traffic to your website and increase your year-end revenues.
For example, if you’re a B2C marketer, try offering ‘limited-time’ offers up to December 25th with discounts. If you’re a B2B marketer, try offering $$ off promotional services to your current customer base, if they purchase a 1 year license for 2011 now.
Make sure you segment your target audience with messaging that is customized to each audience. If you have VIP customers, then offer them a holiday discount higher than the normal discount to show appreciation.
Tags: B2B marketers, B2C marketers, Christmas promotions, holiday promotion marketing, increase web traffic, promotional marketing, segment target audiences
Posted in internet marketing, online marketing | No Comments »
Tuesday, November 16th, 2010
Running Google PPC campaigns can be tricky and takes a lot of patience to get good click-through rates and landing page conversions, so to get higher than average conversions, try running promotional ads, rather than product ads.
Promotional ads will entice your target audience and differentiate you from the pack, since most online marketers run product ads with feature listings. Try promoting free white papers and case studies, that are proprietary to your company. Don’t buy white papers that can be found in other places, otherwise, you won’t have a leg up over your competition.
Tags: case studies, free ppc ads have better conversions, get higher click through rates on landing pages, google campaign tips, google ppc tips, google SEM tips, landing page conversions, white papers
Posted in internet marketing, New marketers, online marketing, Search | No Comments »
Tuesday, September 21st, 2010
According to a new study from ExactTarget, the #1 reason that Facebook users ‘Like” a brand, is due to the promotions and discounts that were offered by that brand. 40% responded from the survey that promotions were what drove them to click the ‘Like’ button for the brand’s fan page and 37% clicked ‘Like’ to show support for the brand.
Consider for your Facebook marketing strategy, to offer unique promotions and discounts to consumers on Facebook that is unique to only those users, to get that ‘Like’ click and to win fans. Offers could make a significant difference to your new lead strategy.
Tags: exacttarget, Facebook, facebook like button marketing strategy, facebook marketing, facebook promotions, facebook survey, lead strategy on facebook
Posted in online marketing | No Comments »
Monday, August 2nd, 2010
According to the NielsenWire’s latest report, baby boomers should be considered early technology adopters, similar to the 18-34 year old demographic age group.
The top 10 ranked sites that are used by baby boomers show similar online surfing habits, as the younger demographic. Top 10 sites for baby boomers are Google, Yahoo, Bing, Facebook, Microsoft, AOL, YouTube, Wikipedia, Ask, and Amazon. Note how similar these are to the top 10 sites for the 18-34 year old demographic group: Google, Yahoo, Facebook, Bing, YouTube, Microsoft, AOL, Fox Interactive, Apple, Wikipedia. Uncanny how similar these groups tastes have become, especially since the previous older demographic trends have shown slower technology adoption. That may have been true of those previous generations, but not of the baby boomers.
If you are a marketer that has normally targeted the 18-34 year old demographic because you thought that was the best demographic, think again, the baby boomers should not be overlooked for targeting your ad spend. Convince your companies that baby boomers should be a considered demographic to market your products/services to. These baby boomers have more cash and are more free to spend their cash, since they don’t have the same economy restrictions that have hit the younger demographic in the U.S.
Tags: 18-34 demographic age, apple, baby boomers, Bing, early technology adopters, Facebook, fox interactive, google, Nielsenwire, online habits, online users, top 10 baby boomer sites, top 10 sites for 18-34 year olds, US demographics, wikipedia, yahoo, YouTube
Posted in online marketing | No Comments »
Thursday, July 8th, 2010
According to a recent study on Pew Internet & American Life Project, only 10% of 59% of American adults use their mobile phones or laptops to check their social media status, such on Twitter and Facebook. This is a small in comparison to the buzz that everyone has been hearing in the media about social media usage.
The top reason for using cell phones and mobile devices (54%) in America, is for forwarding videos or photos to friends. Although more and more people now have smart phones, tablets, and laptops, a small percentage is using these devices to access social media on-the-go, which means it’s important to consider social media on mobile devices for the future, but be realistic and focus your marketing efforts and dollars on where your target audience is today.
Tags: Facebook, Pew Internet and American Life Project study, social media, social media cell phone usage, tablets, Twitter
Posted in online marketing | No Comments »
Tuesday, June 1st, 2010
A new Arbitron study, reports that more than 70% of the American population, 181 million, have viewed a digital video display ads in public areas in the last month, such as in movie theaters, at grocery stores or in malls. 43% of Americans viewed a video display ad on the Internet, and 41% viewed a digital video ad on Facebook. Obviously, offline digital video advertising is still beating online, but what is most interesting is the memory recall factor of those video ads that have been viewed.
47% of Americans that viewed a public digital video ad recalled the ad, while only 19% online recalled an ad and planned to make an unplanned purchase, based on that ad.
Video display ads in grocery stores reach 97% of the U.S. population and movie theaters are ranked #2 for reaching teens, according to the study. So, don’t discount offline digital video advertising too fast for the web, offline still has greater reach and memory recall for brands needing to reach their target audiences.
Tags: Arbitron study, brand advertising, brand marketing with digital video ads, digital video advertising, facebook advertising videos, grocery store video advertising, movie screen advertising, video advertising, YouTube Videos
Posted in brand marketing, digital video advertising, internet marketing, online marketing | No Comments »
Tuesday, May 4th, 2010
According to the ‘State of Inbound Marketing Report’ reported by HubSpot, inbound marketing is increasing at the expense of outbound marketing for 2010. Social Media, PPC, Organic SEO, and blogs, all part of the online media mix, seem to be increasing in value for lead generation for marketers more so, due to the increased success of the inbound marketing programs. Unfortunately, offline outbound marketing programs, which constitute trade shows, telemarketing, and direct mail are decreasing in budgets, due to the successes of online marketing generating quantifiable leads.
For 2010, outbound marketing budget expectations will be decreasing from 29% to 24%, but inbound marketing will be increasing from 38% to 34%. This is an important shift for lead generation channels, since the change marks a strong shift to online from offline. To see what works best for your marketing strategies, make sure that before you run out and spend a lot of money on social media and the other outbound marketing programs, make sure that your target audience is there and test each channel, before making a large investment.
Tags: blogs, direct mail, direct marketing, inbound marketing, organic SEO, outbound marketing, ppc, social media, social media marketing, trade shows
Posted in online marketing, SEO | No Comments »
Wednesday, April 28th, 2010
Facebook introduced Open Graph at the F8 Conference last week, which will extend Facebook’s platform to any third-party publisher online. So, what does this mean for marketers?
For the Publishing Marketer, this will allow you to tap into Facebook’s 500+ million users without having to have a Facebook branded Fan Page. By using the Facebook API, will allow publishers to enhance the user’s experience at their site with social functionality. How? Publisher’s will now be able to place the Facebook toolbar at the bottom of a site page, which will offer a social experience with the popular ’Like’ button, friend’s list info and chat.
Marketers that advertise their products/services or Fan Pages on Facebook will eventually have better ad targeting, since the Open Graph will allow for Facebook to gather new user data on preferences and behaviors, thus making better for targeted ads for marketers.
Tags: better ad targeting, Facebook, Facebook advertising, Facebook Open Graph, for online marketers, online advertising, online marketing, Open Graph
Posted in internet marketing, online marketing | No Comments »