Archive for the ‘internet marketing’ Category
Thursday, December 2nd, 2010
It’s the holiday season, which is a great time to create unique Christmas promotional campaigns that can increase your traffic to your website and increase your year-end revenues.
For example, if you’re a B2C marketer, try offering ‘limited-time’ offers up to December 25th with discounts. If you’re a B2B marketer, try offering $$ off promotional services to your current customer base, if they purchase a 1 year license for 2011 now.
Make sure you segment your target audience with messaging that is customized to each audience. If you have VIP customers, then offer them a holiday discount higher than the normal discount to show appreciation.
Tags: B2B marketers, B2C marketers, Christmas promotions, holiday promotion marketing, increase web traffic, promotional marketing, segment target audiences
Posted in internet marketing, online marketing | No Comments »
Tuesday, November 16th, 2010
Running Google PPC campaigns can be tricky and takes a lot of patience to get good click-through rates and landing page conversions, so to get higher than average conversions, try running promotional ads, rather than product ads.
Promotional ads will entice your target audience and differentiate you from the pack, since most online marketers run product ads with feature listings. Try promoting free white papers and case studies, that are proprietary to your company. Don’t buy white papers that can be found in other places, otherwise, you won’t have a leg up over your competition.
Tags: case studies, free ppc ads have better conversions, get higher click through rates on landing pages, google campaign tips, google ppc tips, google SEM tips, landing page conversions, white papers
Posted in internet marketing, New marketers, online marketing, Search | No Comments »
Tuesday, June 1st, 2010
A new Arbitron study, reports that more than 70% of the American population, 181 million, have viewed a digital video display ads in public areas in the last month, such as in movie theaters, at grocery stores or in malls. 43% of Americans viewed a video display ad on the Internet, and 41% viewed a digital video ad on Facebook. Obviously, offline digital video advertising is still beating online, but what is most interesting is the memory recall factor of those video ads that have been viewed.
47% of Americans that viewed a public digital video ad recalled the ad, while only 19% online recalled an ad and planned to make an unplanned purchase, based on that ad.
Video display ads in grocery stores reach 97% of the U.S. population and movie theaters are ranked #2 for reaching teens, according to the study. So, don’t discount offline digital video advertising too fast for the web, offline still has greater reach and memory recall for brands needing to reach their target audiences.
Tags: Arbitron study, brand advertising, brand marketing with digital video ads, digital video advertising, facebook advertising videos, grocery store video advertising, movie screen advertising, video advertising, YouTube Videos
Posted in brand marketing, digital video advertising, internet marketing, online marketing | No Comments »
Wednesday, April 28th, 2010
Facebook introduced Open Graph at the F8 Conference last week, which will extend Facebook’s platform to any third-party publisher online. So, what does this mean for marketers?
For the Publishing Marketer, this will allow you to tap into Facebook’s 500+ million users without having to have a Facebook branded Fan Page. By using the Facebook API, will allow publishers to enhance the user’s experience at their site with social functionality. How? Publisher’s will now be able to place the Facebook toolbar at the bottom of a site page, which will offer a social experience with the popular ’Like’ button, friend’s list info and chat.
Marketers that advertise their products/services or Fan Pages on Facebook will eventually have better ad targeting, since the Open Graph will allow for Facebook to gather new user data on preferences and behaviors, thus making better for targeted ads for marketers.
Tags: better ad targeting, Facebook, Facebook advertising, Facebook Open Graph, for online marketers, online advertising, online marketing, Open Graph
Posted in internet marketing, online marketing | No Comments »
Monday, May 4th, 2009
There’s been a lot of noise about Twitter today, but what good is it for online marketers? For B2C marketers, Twitter can be a powerful lead generation marketing tool, which can send out real-time information to Twitter ‘followers’. For example, an eCommerce site can send out last minute sale information via ‘tweets’ to move inventory quickly on limited items. By sending out a ‘tweet’ to followers on a 24-hour sale, can increase traffic to a site tenfold.
Tags: b2c marketing, ecommerce marketing, for online marketers, internet marketing, lead generation, online marketing, online marketing techniques, online marketing tip, send out tweets for marketing, social media marketing, Twitter marketing
Posted in internet marketing, online marketing | No Comments »
Thursday, April 2nd, 2009
You’re getting tons of customers to your site, but you’re losing them just as fast as you are getting them, so what do you do? Don’t expect that just because you built it, they should stay. Building a good customer retention program is as important as creating a good customer acquisition program. Email marketing is a good and simple way to keep your customers informed with new items at your site, community happenings, announcements and making sure that your user base returns to the site. Here are some tips on what you can do to build a good email campaign:
1. Segment the Database – Do not send a mass email to all of the database. This will surely have a lot of opt-outs or low click through rate back to the site. Separate the database mailings by how you want to market to the user base, such as creating emails tarrgeted to either region, gender, age, or work title. Learn and understand what your customers want and mail to them accordingly.
2. Test Email Campaigns – Test different headlines, subject lines, graphics and body text to see what performs better. Test, test, test!
3. Email Blasts & Newsletters – Try sending weekly email blasts with specific product or service offerings to your segmented database. Send monthly newsletters that contain content that is more general and can appeal to a larger audience than the segmented email blasts. Monthly newsletters can contain content, such as news, third-party offerings, community happenings, and Refer-a-Friend programs. Make sure to be consistent about the newsletters delivery schedule to keep consistency. This will help build brand-equity of the company site.
4. Do Not Send Too Many Emails In A Short Period – This is a big no-no. The more emails that are sent in a short period will surely tire the customer base and ensure that your campaigns will be opt-out with more frequency. Think about how many emails do you get…what are the ones that you opt-out of?
For more information or help on your email marketing campaigns, please contact Ashley Hart on the ‘Contact Us’ tab of the homepage of www.AshleyHartMarketing.com
Tags: Ashley Hart, ashley hart marketing, customer retention, email, email blasts, email campaigns, email marketing, internet marketing, keeping customers, newsletters, online marketing, online newsletters, online traffic, returning customers to site, segment database
Posted in Ashley Hart, internet marketing, online marketing | No Comments »
Tuesday, January 27th, 2009
I can’t stress enough that, if you are running online marketing campaigns, you have to track them for measuring success. There is no excuse for any online marketer to not track their campaigns through either paid or free analytic software. Google Analytics (/www.google.com/analytics) is a free software that enables any marketer to see how well their Search campaign is going, as well as, other online campaigns. What’s great about this software is that you can place a simple tracking code, provided by Google Analytics, on your website to see how specific campaigns are converting at your site, how users are interacting with the site, and if you have an e-commerce site, how well sales are converting. Without knowing how new users and repeat users are interacting with your site, you won’t be able to know how to improve the user experience to increase registrant or sales conversions.
There is a down-side to Google Analytics, it has problems aggregating all of the traffic accurately for unique visitors and visits. For example, if you are running a Facebook advertising campaign, Google statistically will show less traffic to your site, than what Facebook reports, but hey, what do you expect from a free software.
For a more robust analytic software, try WebTrends. WebTrends can be customized to your needs and is very granular about its tracking. Keeping in mind, it is a paid software, but if you can afford it, I would highly recommend it. If you are running a Search campaign, you’ll be able to see, down to the keyword, if new registrants or sales can be accounted to those specific keywords.
Tags: analytic software, facebook ads, facebook advertising tracking, google analytics, internet marketing tracking, online analytics, online marketing, search engine marketing, search marketing, SEM, tracking online campaigns, tracking sales, webtrends, webtrends analytics
Posted in internet marketing, online marketing, Search | 1 Comment »
Tuesday, December 2nd, 2008
Is there a difference between Business-to-Business (B2B) and Business-to-Consumer (B2C) online marketing? Absolutely. Don’t let an inexperienced marketer tell you otherwise. B2B marketing tends to focus on providing targeted content, such as white papers, case studies and webinars to their target market, in exchange for the target markets’ contact information. Also, B2B marketers tend to focus more on customer acquisition, rather than customer retention, since attrition is much lower in the business market than in the consumer market. Online marketing channels tend to concentrate on SEM, SEO and related business information websites.
B2C marketing tends to focus equally on customer acquisition and retention marketing programs. Consumers are more price & service sensitive than businesses. Consumers visit more alternative online services, if they believe there is a better value for them testing out varied sites. Many good B2C online marketers will focus on creating customer retention programs that keep consumers coming back to their sites to extend their Life Time Value (LTV) of their online members…i.e. if the average of an online user is 2 months at a casual gaming site, then the marketer seeks to extend the LTV to 3-4 months. By extending the LTV of an online member, potentially increases online usage at the site and will increase overall ROI for revenues.
Online marketing channels for B2C online services tend to concentrate on SEM, SEO, direct marketing, email campaigns, blogs, viral and affiliate marketing.
Tags: affiliate marketing, b2b, b2c, business to business, business to consumer, case studies, customer acquisition, customer retention programs, direct advertising, direct marketing, email marketing, internet marketing, LTV, online market, online marketers, online marketing, SEM, SEO, viral marketing, webinar marketing, white papers
Posted in internet marketing, Media Buying, online marketing, Search, SEO | 1 Comment »
Wednesday, September 3rd, 2008
Angstz.com is a new social networking advice site for ages 18 and up. What makes Angstz.com unique in the social networking space is its ability to target its membership with brand advertising. Angstz.com allows advertisers to run advertising targeted by Member Profile interests. The interests are divided by Advice Channels, which include Travel, Fitness, Gaming, Relationships, Business, Colleges, Jobs, Politics, Religion, and many others.
Angstz.com has found a way to target its users that Facebook.com, and MySpace.com have not been able to do with their own membership base, target based on interests.
Advertisers have a choice of either traditional banner advertisements or branding the entire Advice channels at AngstZ. Angstz.com is currently in public beta and advertisers can get reduce pricing, while the site is in beta.
Go to http://angstz.com.
Tags: advice, advice in colleges, advice in politics, advice in religion, advice site, angstz.com, banner advertising, brand marketing, branding, Facebook, facebook.com, gaming, http://angstz.com, jobs, life advice, Media Buying, MySpace, myspace.com, new social networking site, online advertising, online banner ads, online marketing, relationship advice, social networking, social networking site, target advertising, target members
Posted in brand marketing, internet marketing, Media Buying, online marketing | No Comments »
Tuesday, August 19th, 2008
Search Engine Optimization (SEO) is the top buzz word on every online marketer’s mind right now, but what does it mean for your website and driving traffic to it? SEO in short, is how you optimize your site to have higher rankings in Google’s Organic Search results, which appear to the left of the screen. There are many techniques that you will have to consider to optimize your site, but if you don’t have a lot of money to hire an agency to help you with this process, one simple way that you can help your rankings, is to have as many links as possible from other sites pointed to your site; this is a guaranteed way to help boost your rankings. But how do you get your url placed on other sites? Try going to the top ComScore sites that accept urls from other websites, such as YouTube.
For example, if you are trying to market a product to a consumer audience, consider creating a short video about how to use the product and place that video on MySpace, YouTube, and Veoh. Make sure the video you create is fun and exciting to watch, otherwise, you won’t have anyone watching. Don’t make the mistake that many others do, that assume just because you built it, people will watch it. Make sure to include your url in the video as a tagline at the bottom of the screen, so viewers can go to your site, once they are done watching the video.
By doing simple guerrilla marketing techniques as the video example, will help increase your traffic and boost your rankings in Google’s Search.
Tags: google, Google Organic, guerrilla marketing, MySpace, online marketing, organic results, Search, search engine optimization rankings, SEM, SEO, Veoh, videos, website, website optimization, YouTube
Posted in Ashley Hart, guerrilla marketing, internet marketing, online marketing, Search, SEO | No Comments »