Archive for the ‘brand marketing’ Category
Tuesday, June 1st, 2010
A new Arbitron study, reports that more than 70% of the American population, 181 million, have viewed a digital video display ads in public areas in the last month, such as in movie theaters, at grocery stores or in malls. 43% of Americans viewed a video display ad on the Internet, and 41% viewed a digital video ad on Facebook. Obviously, offline digital video advertising is still beating online, but what is most interesting is the memory recall factor of those video ads that have been viewed.
47% of Americans that viewed a public digital video ad recalled the ad, while only 19% online recalled an ad and planned to make an unplanned purchase, based on that ad.
Video display ads in grocery stores reach 97% of the U.S. population and movie theaters are ranked #2 for reaching teens, according to the study. So, don’t discount offline digital video advertising too fast for the web, offline still has greater reach and memory recall for brands needing to reach their target audiences.
Tags: Arbitron study, brand advertising, brand marketing with digital video ads, digital video advertising, facebook advertising videos, grocery store video advertising, movie screen advertising, video advertising, YouTube Videos
Posted in brand marketing, digital video advertising, internet marketing, online marketing | No Comments »
Tuesday, May 5th, 2009
Inside Out Marketing is how a company and brand starts from marketing from within itself and how it is reflected to the external. Many companies make the mistake of not decisively stating who and what the core values of the company are, which confuses how the employees view the company, which results in inconsistent brand marketing practices to the target audience. By having inconsistent brand marketing practices, can cause long-lasting damage to a company, its morale and ultimately the brand equity.
Take a look at Apple, one of the best brand marketers of the 21st century. Review how Apple has consistent messages, not only in their marketing collateral, but also in the people that work at their retail stores. The messaging is quite clear that the employees drink the Koolade.
Tags: Apple marketing, brand equity, brand marketing, inside out marketing
Posted in brand marketing | No Comments »
Wednesday, September 3rd, 2008
Angstz.com is a new social networking advice site for ages 18 and up. What makes Angstz.com unique in the social networking space is its ability to target its membership with brand advertising. Angstz.com allows advertisers to run advertising targeted by Member Profile interests. The interests are divided by Advice Channels, which include Travel, Fitness, Gaming, Relationships, Business, Colleges, Jobs, Politics, Religion, and many others.
Angstz.com has found a way to target its users that Facebook.com, and MySpace.com have not been able to do with their own membership base, target based on interests.
Advertisers have a choice of either traditional banner advertisements or branding the entire Advice channels at AngstZ. Angstz.com is currently in public beta and advertisers can get reduce pricing, while the site is in beta.
Go to http://angstz.com.
Tags: advice, advice in colleges, advice in politics, advice in religion, advice site, angstz.com, banner advertising, brand marketing, branding, Facebook, facebook.com, gaming, http://angstz.com, jobs, life advice, Media Buying, MySpace, myspace.com, new social networking site, online advertising, online banner ads, online marketing, relationship advice, social networking, social networking site, target advertising, target members
Posted in Media Buying, brand marketing, internet marketing, online marketing | No Comments »
Tuesday, July 15th, 2008
If you are a B2B marketer, you know the rising costs on Google Search is making it tougher on your bottom-line ROI numbers. To reduce your costs and to stay within your marketing budget, check out Google Base. Google Base is currently in beta, but it’s a great product to test out, since it’s free to list your products and services and you can link it to a store easily for processing purchases. Google Base makes it easier for consumers to find products and services from B2B marketers that are more relevant to their searches.
Also, check out HowStuffWorks.com, if you are a marketer with products that need demonstrations. HowStuffWorks.com can create customized pages for marketers that want to brand their products and services in a non-traditional way to their target markets. The How Stuff team will maintain the page for you with their own editorial content, which is relevant to the products and services that you are marketing.
Tags: b-2-b marketers, b-to-b marketing, B2B marketing, b2b marketing secrets, Google Base, Google Search, How Stuff Works, HowStuffWorks.com, internet marketing, listing products and services, Media Buying, online marketing
Posted in Ashley Hart, Media Buying, New marketers, Search, brand marketing, entrepreneurs, internet marketing, online marketing | No Comments »
Tuesday, July 1st, 2008
Online marketing has been a cheap and effective solution comparatively to traditional media for advertisers with small budgets. The baseline for online marketing choices for advertisers have been search marketing through Google and Yahoo, display advertising through Advertising.com, and affiliate marketing through LinkShare and Commission Junction. Now, these cheap solutions are being affected by the economy, due to advertisers of all sizes looking for economical ways to maximize their ROIs because of softer sales, which causes high biddng wars in Search and increases in CPM and CPA costs for prime display advertising space.
As the U.S. economy worsens, big budget advertisers that have used multi-channels for their marketing strategies will be forced to cut their budgets and limit their marketing channels, which makes online marketing a more attractive solution to traditional outlets. So, what can you do as a Marketer with a limited budget competing with the Big Boys? Try alternative advertising services to the baselines. For example, advertising networks, such as AdOnNetwork represent some of the Top ComScore sites and offer cheap remnant ad spaces for a 1/3 of the price.
Tags: AdOnNetwork, advertisers, advertising, Advertising.com, affects of the economy on online marketing, affiliate marketing, cheap marketing, Commission Junction, display advertising, economy, google, internet marketing, LinkShare, online advertising, online marketing, ROI, Search, yahoo
Posted in Ashley Hart, Media Buying, New marketers, Search, brand marketing, entrepreneurs, internet marketing, online marketing | No Comments »
Wednesday, June 18th, 2008
Now that the Yahoo – Google deal has been done, how does this affect your Search strategy? Is it better or worse? For Yahoo it’s good, for you as the advertiser, it limits your choices on pricing for Search, which is bad.
Now, that Google will be serving their search ads on Yahoo, that limits the amount of advertising choices, which ultimately means that Search pricing for your keywords are going to go up. Also, the advertiser will have to deal with higher online search budgets, since it won’t be offset, by running ads on Yahoo and Google separately. Traditionally Yahoo’s keyword search term pricing has been lower than Google’s, so now that Google will be running the show, there will be no choices to separate the Search campaigns in other platforms for reducing pricing. So, what about MSN?
MSN’s search has been no match for Yahoo or Google in the past, but maybe with this new partnership deal, will step up MSN’s effort to be a real player in Search and as an alternative for online advertisers. We will have to wait and see.
Tags: google, media buys, MSN, online advertising, online marketing, paid search, ppc, search ads, search marketing, yahoo, yahoo google deal
Posted in Media Buying, Search, brand marketing, internet marketing, online marketing | No Comments »
Monday, June 9th, 2008
Email marketing is considered the #1 way to market on the Internet, but what does that mean to you, if you don’t have a database of users yet? How do you build an email list to market your services? Should you buy a list from one of those online services? Don’t even think about it. I know it’s tempting to buy a list and it is the easy way out, especially, if you are just launching a site and don’t have any customers, but don’t build your email list this way. This is a common mistake of Entrepreneurs and less experienced Online Marketers to buy lists and to send bulk email to the list, hoping that users will click on your email or newsletter. This is definitely the way to get ‘black-listed’ on the top mail servers. Think about how much you hate getting email from companies or people that you don’t know. So, how do you build your email list?
The best way to build your email list is to run targeted marketing promotions that require people to offer their emails to you. Also, try running online Search marketing, Cost per Lead, Cost Per Acquisition campaigns or try offline Event Marketing programs. It will take time to build the list, but once you do, you will have a database of users that want to hear from you and will be more receptive to your marketing offers.
The last thing you ever want to do is to market to people who never requested your information, so don’t do it. Take the time, build your list and you will have an effective email marketing campaign.
Tags: bulk email, cost per lead, CPL, email, email lists, email marketing, event marketing, internet entrepreneurs, internet marketing, marketing, newsletters, online marketers, online marketing, online media buying, search marketing
Posted in Media Buying, Search, brand marketing, internet marketing, online marketing | 1 Comment »
Monday, June 2nd, 2008
Many marketers think that there are no differences to marketing to the Generation X and Y demographics online, but there are tremendous differences that you must consider, if you attempt to market to either one of these groups. Keep in mind that these generations were born at different times of the web explosion, which has affected the way that they look at how advertising messages pertain to them.
Generation X refers to the generation that was born between 1965 and 1984; Generation Y refers to the generation that was born between 1985 to present. Generation X grew up during the time of Atari to the launch of the Web, unlike Generation Y, which never knew what it was like not to have the Internet as being a part of their life. Immediate access to news, entertainment, speaking to friends through social networks are second nature to Generation Y, unlike Generation X, which is a much more fragmented group, and still relies on print, as well as, online when it comes to social interaction and information access.
When trying to decide on marketing to Generation X, not only should you consider marketing narrowly, consider marketing broadly to this generation, since it is hard to pinpoint where most of this generation can be found. In terms of finding Generation Y, consider targeting your online campaigns narrowly to where this generation spends most of their time… on Social Networking, Gaming, and Environmental sites. Why Environmental? Generation Y has grown up being much more environmentally aware than the previous generations and are big activists, when it comes to participating in causes. If you need proof of it, check out Facebook’s Groups – ‘Causes’ section. The Causes section are some of the largest groups on the web. The participation is outstanding for such an young generation.
Make sure, when you do start putting together your marketing strategy, that you ‘not market’ to Generation Y…they can smell an unsympathetic campaign a mile away and will cause your brand-identity to suffer; unlike Generation X, which is more tolerant of marketing efforts to them. Generation X will gladly accept marketing messaging, as long as it pertains to them.
Tags: brand marketing, Generation X, Generation Y, Internet, marketing, online marketing, target markets, web marketing
Posted in Ashley Hart, brand marketing, internet marketing, online marketing | No Comments »
Monday, May 12th, 2008
No site should be a link island. It’s important to know how well your website performs in relation to your online competitors. Websitegrader.com is a great free tool that helps you see how well your site stacks up in keywords, blogs, and tags.
Tags: blogs, branding, internet marketing, keywords, online marketing, online performance, tags, website user experience, websitegader.com, websites
Posted in brand marketing, internet marketing, online marketing | No Comments »
Tuesday, May 6th, 2008
I recently had a website owner ask me about advertising on Facebook, whether the campaign that they were running should continue. They had done some minimal testing at Facebook themselves and received a lot of impressions, but very little clicks. They thought that they should continue, since they were exposing their brand name to the members of Facebook, so it was worth it to them to let people know who they were, especially since they weren’t paying for it, since it was a CPC campaign. My simple question to them was, “What is your advertising goal?” They replied, “…to get traffic.” Well, then my answer is, stop advertising with Facebook because it is not going to help you get traffic, if you’re not getting any or low clicks. You would think that marketers would know this, but don’t assume.
Many marketers believe by running ads with no click-through helps with exposing the brand name. Be careful of those marketers because they are not looking out for your best interests. Your goal is to get traffic to your site. Remember that.
People don’t run ads on Google to only expose their brands, they want traffic to their sites, so work on the premise with any high-trafficked site…don’t just run ads on Facebook with the expectations that by exposing your brand that people are paying attention. If people are paying attention, then they will click on your ads, which will help with your brand marketing efforts. Yes, it is true, that you will receive free advertising on Facebook, but is it worth it, if no one is coming to your site? No, so why do it?
Think about your goals. If you are a web owner and want traffic to your site, go to where you will find the best click-through with the best conversions at your site. By running ads with no click-through is a waste of money and time. It does not brand your company to have no one clicking on your ads. Clicks mean that Internet users are interested in what you are offering and by the interest, helps establishes your brand.
Tags: brand marketing, branding, cpc, Facebook, google, marketers, Media Buying, online advertising, online marketing, ppc, Search, social media, social networking
Posted in Media Buying, Search, brand marketing, internet marketing, online marketing | No Comments »