Archive for May, 2010

PC-based Gaming Developers Should Introduce New Games on iPad

Tuesday, May 18th, 2010

PC-based Gaming Developers looking for new channels should look seriously to the iPad for launching new games. iPad is starting to already cannibalize iPod sales, based on April sales for the iPad and iPod. While iPad is going strong with over 1,000,000 already sold, iPod has seen a decline of 17% in their April sales numbers, which can obviously be attributed to the introduction of the iPad. So, why is this important to PC-based Gaming Developers? Because gaming apps are the top apps being sold and downloaded for free on the iPad. With the new iPad’s great large interface and ability to be taken anywhere, gaming is taken to a new level, unlike ever before.

PC-based Gaming Developers should jump on the band wagon and start developing for the iPad. iPad is revolutionizing the way people play games remotely. Games from Gameloft, such as N.O.V.A. and Iron Man 2 are being downloaded at an enormous rate and they sell for $9.99. The price hasn’t seem to deter gamers, as long as the experience is great and iPad allows for developers to go beyond the box with their development. If PC-based Gaming Developers want to survive, especially with the decline in gamers playing online, iPad offers a new revenue channel.

25% of Blacks Are Twitter Users

Tuesday, May 11th, 2010

According to Edison Research, 25% of Black Americans are using Twitter. This is an interesting information, since there are only 12% of blacks in America that make up the overall population. Also, 4 out of 10 Twitter users have at 3 computers in the household.

This is certainly interesting information for online demographic targeting.

Inbound Marketing Budgets Increase for 2010

Tuesday, May 4th, 2010

According to the ‘State of Inbound Marketing Report’ reported by HubSpot, inbound marketing is increasing at the expense of outbound marketing for 2010. Social Media, PPC, Organic SEO, and blogs, all part of the online media mix, seem to be increasing in value for lead generation for marketers more so, due to the increased success of the inbound marketing programs.  Unfortunately, offline outbound marketing programs, which constitute trade shows, telemarketing, and direct mail are decreasing in budgets, due to the successes of online marketing generating quantifiable leads.

For 2010, outbound marketing budget expectations will be decreasing from 29% to 24%, but inbound marketing will be increasing from 38% to 34%.  This is an important shift for lead generation channels, since the change marks a strong shift to online from offline.  To see what works best for your marketing strategies, make sure that before you run out and spend a lot of money on social media and the other outbound marketing programs, make sure that your target audience is there and test each channel, before making a large investment.