Facebook, Twitter, and the new FourSquare sites are dominating the headlines everyday with how many people have joined on a daily basis, which is great for B2C online marketers, since this gives a new opportunity source for lead generation, but don’t just run out and build that Facebook Fan Page or send out tweets just yet. Just because your target audience may be in these social media networks, does not necessarily mean that they want to be marketed to outright.
Don’t let the hype confuse you from the online marketing strategy that you have already created, but definitely research Facebook, Twitter and FourSquare to see how your target audience, is being marketed to by either your competitors or companies in general.
Social media marketing is becoming an integral part of the overall online marketing strategy mix and if you’re a good online marketer, it’s your job to review these networks as possible leads for your company. Just be careful not to exhaust your resources trying to jump on the social media bandwagon, before doing your research carefully.
Good luck!