Small businesses traditionally don’t have a big marketing budget, so the best way to compete to acquire new customers for your business, is to tap into your current database. How?
1. Offer incentives to your current customers for making a new referral to your business through Refer-a-Colleague programs
2. Contact your partners or business associates to participate in a co-op advertising program. This allows you to advertise for half the cost and to get prime advertising space
3. Try Cause Marketing events with non-profits that can offer you free publicity and exposure to the community
Although, it may be hard to market with a small budget, there are many creative marketing programs that small businesses can utilize in their current business channels to increase customer acquisition.